This paper considers the various opportunities that might be available to promote the e-resources held within an institution. In the current decade an ever increasing percentage of tightly stretched library budgets is spent on e-resources (databases, back-file packages, current e-journals, textbooks, image databanks and reference works). As these are part of a virtual library they are not always noticed or fully exploited by their target audience. This paper looks at some possibilities to publicize e-resources, making these important collections more visible, and considers how these resources, in particular electronic journals, can be made accessible, useful, relevant and obvious to the library customer. Topics discussed include information literacy sessions, library branding, ‘spreading the word’, ensuring value for money and ‘making it fun’.