Articles
Academic Journals: Pricing Strategies, Alternative Media and the Maximisation of Value
Abstract
The ‘raison d'être’ for the commercial publisher; the factors which influence the way journals are priced with special reference to MCB University Press Ltd
How to Cite:
Barker, J., 1996. Academic Journals: Pricing Strategies, Alternative Media and the Maximisation of Value. Serials, 9(1), pp.27–33. DOI: http://doi.org/10.1629/0927
Published on
01 Mar 1996.
Peer Reviewed
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