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Academic Journals: Pricing Strategies, Alternative Media and the Maximisation of Value

Author:

Jonathan Barker

Abstract

The ‘raison d'être’ for the commercial publisher; the factors which influence the way journals are priced with special reference to MCB University Press Ltd
DOI: https://doi.org/10.1629/0927
How to Cite: Barker, J., 1996. Academic Journals: Pricing Strategies, Alternative Media and the Maximisation of Value. Serials, 9(1), pp.27–33. DOI: http://doi.org/10.1629/0927
Published on 01 Mar 1996.
Peer Reviewed

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