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Abstract

Aggregation of large amounts of practical content and simplification of access are becoming baseline expectations for any product or service. MD Consult is examined as a case study in meeting these new expectations. Merely making online versions of print products is questioned as a strategy in the ‘unbound’ information environment. Supplements or add-ons to the core service are discussed as a means of increasing the business.

How to Cite: Manning, S., 1999. Content Aggregating, Intermediating and Beyond. Serials, 12(2), pp.130–132. DOI: http://doi.org/10.1629/12130