Articles
Content Aggregating, Intermediating and Beyond
Abstract
Aggregation of large amounts of practical content and simplification of access are becoming baseline expectations for any product or service. MD Consult is examined as a case study in meeting these new expectations. Merely making online versions of print products is questioned as a strategy in the ‘unbound’ information environment. Supplements or add-ons to the core service are discussed as a means of increasing the business.
How to Cite:
Manning, S., 1999. Content Aggregating, Intermediating and Beyond. Serials, 12(2), pp.130–132. DOI: http://doi.org/10.1629/12130
Published on
01 Jul 1999.
Peer Reviewed
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