Two different debates about electronic journals have been going on more or less independently, one assuming continuation of commercial publishing and the other advocating various free or inexpensive models. The provision of sophisticated facilities in commercial electronic journals is a major reason for the cost differences between the two models. Do users want these bells and whistles? Authors, not the readers or the buyers, are the key users of the scholarly literature, and authors want eyes, not pennies. If authors mount all their papers on their own web sites, commercial publication of specialised scholarly journals will be difficult to maintain.