Reading: Customer Relationship Management (CRM): Profiting from today's customers

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Customer Relationship Management (CRM): Profiting from today's customers

Author:

Martyn Daniels

Abstract

Customer Relationship Management (CRM) is high on management agendas today but what is different from the business approach and the technology of a decade ago? Is it a fad being driven by technology or a real business strategic need being driven by a changing commercial environment? This paper highlights some of the findings from a VISTA research white paper "CRM: Profiting From Today's Customers", specifically those that relate to the serials community. The process produced significant insights into the current thinking within the market.
DOI: https://doi.org/10.1629/14245
How to Cite: Daniels, M., 2003. Customer Relationship Management (CRM): Profiting from today's customers. Serials, 14(3), pp.245–249. DOI: http://doi.org/10.1629/14245
Published on 14 Nov 2003.
Peer Reviewed

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