The author argues that the fundamental philosophical tenet of open access (OA) is a noble one: that all information should be free at the point of use. However, some of the assumptions behind the drive to OA should be questioned. For example: do authors really want everyone to read their articles? Does the general public have an unsatisfied thirst for the arcane thoughts of the academy? Moreover, the economics of the OA model are open to challenge. The traditional publishing business model has developed over 300 years and is self-sustaining, insulates academic deliberations from economic issues and ensures the long-term availability and preservation of published information.