Reading: Marketing of electronic resources: projects and experiences

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Marketing of electronic resources: projects and experiences

Author:

RACHEL ELLIS

Abstract

This article focuses on different projects and ideas for marketing electronic resources at the State and University Library Bremen, Germany. It outlines the advantages and disadvantages of various methods that were tried. The most successful projects were the ones focusing directly on different needs of the departments and working groups at the University.

DOI: https://doi.org/10.1629/1757
How to Cite: ELLIS, R., 2004. Marketing of electronic resources: projects and experiences. Serials, 17(1), pp.57–59. DOI: http://doi.org/10.1629/1757
Published on 15 Mar 2004.
Peer Reviewed

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