Author:

Abstract

My working day begins any time between 7.30am and 8.30am, depending partly on when my first meeting starts (and since we have offices in the US, Europe and Asia, early meetings are fairly common). My current position spans circulation management (including subscriptions management, membership management, and circulation analysis), journals marketing and library marketing. Depending on which of those hats I’m wearing, I might be meet- ing with the executive director of a major society to discuss ways of boosting their membership numbers, looking at circulation growth for a group of our journals over the last five years, or brain- storming how to launch a new sales initiative to libraries.