Publishers today face a world of 'un prece dented uncertainty'1. The web, Google, social networking, wikis, blogs, RSS Feeds - technological innovation has and will con tinue to impact all aspects of our business and the way we interact with our customers. But with scientific information freely available and accessible on the Internet, can traditional publishing survive? Indeed it can. While publishers have achieved a great deal using a traditional publishing model, we must now increase our level and speed of innovation to compete in today's technology landscape. We can do more than just survive - it is in fact an incredibly exciting time for the industry. The key to success and the challenge ahead lies in harnessing the openness and collaboration today's technologies present for the benefit of the scientific community and in adapting to our customers' new types of demands.