Articles
Mini-profile: a day in the life of a marketing manager in China
Author:
Helen Duan
Swets’ Beijing Office
About Helen
Publisher Marketing Manager
Abstract
In 2006, I joined Swets’ Beijing office, which hosts an extensive Chinese sales force and has a widespread customer network. As the main driver of Swets’ ‘Gateway to China’ program, it is my responsibility to maintain and improve the standard of services provided to those publishers already participating in the program and to look for ways and means in which to further the program and to attract other publishers to work with us in China.
How to Cite:
Duan, H., 2007. Mini-profile: a day in the life of a marketing manager in China. Serials, 20(2), pp.85–86. DOI: http://doi.org/10.1629/2085
Published on
01 Jul 2007.
Peer Reviewed
Downloads
