Reading: Mini-profile: a day in the life of a marketing manager in China

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Mini-profile: a day in the life of a marketing manager in China

Author:

Helen Duan

Swets’ Beijing Office
About Helen

Publisher Marketing Manager 

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Abstract

In 2006, I joined Swets’ Beijing office, which hosts an extensive Chinese sales force and has a widespread customer network. As the main driver of Swets’ ‘Gateway to China’ program, it is my responsibility to maintain and improve the standard of services provided to those publishers already participating in the program and to look for ways and means in which to further the program and to attract other publishers to work with us in China.

DOI: https://doi.org/10.1629/2085
How to Cite: Duan, H., 2007. Mini-profile: a day in the life of a marketing manager in China. Serials, 20(2), pp.85–86. DOI: http://doi.org/10.1629/2085
Published on 01 Jul 2007.
Peer Reviewed

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