Author:

Abstract

Based on a presentation given at the UKSG seminar ‘Caught up in Web 2.0? Practical implementations and creative solutions for librarians and publishers’, London, 22 November 2007

Explanations of ‘Web 2.0’ often resort to buzzwords and incom- prehensible phrases like ‘long tail’ and ‘crowdsourcing’, confounding the reader and making the topic inaccessible to users not familiar with the terms.

This article attempts to take a fresh look at Web 2.0, teasing apart the concept into five fundamental trends or ‘threads’, each of which is explained in isolation, with reference to illustrative examples.