Based on a presentation given at the UKSG seminar ‘Caught up in Web 2.0? Practical implementations and creative solutions for librarians and publishers’, London, 22 November 2007
Communication has long been one of the major issues facing us in the library profession. Communication with our users, with our wider organization and even amongst ourselves had been highlighted at the University of Worcester as an area in need of vast improvement. In 2004 we took our first tentative steps into the Web 2.0 world as a potential method for providing the library with a much needed online presence.
This paper will demonstrate our evolution from static web pages, delivering half-hearted and wildly sporadic attempts at news, to an institution fronted by an actual human voice. It will also show that Web 2.0 is ironically not about technology, but about the style of communication it encourages, and how the University of Worcester Library has been able to use these applications to return to some of the traditional values of librarianship in a truly modern, relevant way.