The UKSG TRANSFER Code of Practice 2.01 was released in September 2008 with the goal of creating a set of voluntary industry best practices to ensure that journal transfers go smoothly and that users do not lose access to content when journals change ownership. Starting in April 2006, the UKSG TRANSFER Working Group undertook a lengthy process of analysing journal transfers and crafting a set of best practices to address the concerns of librarians, publishers, agents, societies and others. After much discussion and feedback, a concise, specific Code of Practice was developed. The Working Group decided to take a collaborative, positive approach with different stakeholders working together rather than focusing on prescriptive requirements with penalties attached which would have overly complicated the situation. The Code has seen good uptake and there are a number of ideas for how to take the work forward.