In a world where users want to view only the content that most directly relates to their research requirements, OCLC has undertaken a major initiative to better connect library audiences globally with the content libraries license for them. Beginning in April 2007, over 57 million article citations have been added to WorldCat from NLM, ERIC, GPO, the British Library and the ArticleFirstÂ® databases. This action reflects the need to connect users with the content licensed for them where users are working â€“ web destinations such as search engines, Facebook, Google Book Search, Google Scholar or Yahoo! Search. Continuing this effort to enrich the search experience of WorldCat users and improve the discoverability of this authoritative content means addressing the challenge of increasing its visibility to these users where they are working, whilst protecting the Intellectual Property Rights of content providers.